Chicken John Rinaldi

The Book of the IS

Buy your copy of The Book of the IS!


The Book of the Is, a how-to manual and philosophical clusterfuck for people who want to live their life as art with examples of messy art collaborations and chaos magic bullshit. The Book of the Is is all about failure and Show. That for a Show to be magical, you have to understand Severe Comedy™, understand that there are no consequences, and calibrate to failure as success’s more interesting and attractive twin.

Promotional Video: https://www.youtube.com/watch?v=Nmc2-x9fscE

Here is a video that KQED produced when we did the street party 5 years ago for the release of the Book of the Is: https://www.youtube.com/watch?v=fuwM6v6aG-M